At the end 2015, the Group owned 60% of share capital of Havas, one of the largest global communication consultancy groups. Havas's business activities are shaped around two main divisions, Havas Creative Group and Havas Media Group.
Havas is present in more than 100 countries through its networks of agencies and contractual affiliations. The Group offers a wide range of communication consultancy services, including creative advertising, media buying, digital media, direct marketing, corporate communication, sales promotion, design, human resources, sports marketing, interactive multimedia communication and public relations. Havas has more than 18,000 employees.
Havas Creative Group
Havas Creative Group includes the Havas Worldwide network, which covers all communication and marketing disciplines, the Arnold Worldwide micro-network, which offer marketing strategies (advertising, digital media, social media, application design, promotion, events, branded content, customer relationship management, etc. and communication agencies with strong local identities, such as Les Gaulois and W&Cie, Host...
Havas Media Group
Havas Media Group incorporates four major brands, Havas Media, Arena Media, Forward Media and Havas Sports & Entertainment.
These major brands are able to benefit from the expertise and other tools and brands of the Havas Media Group: Artemis (proprietary data aggregation and management system developed by the Group), Mobext (mobile expertise), Socialyse (social networks), AdCity (geomarketing) and Affiperf (Havas' own trading platform).